Ethan+

Ethan Rogers

Building companies
that run on agents.

Infrastructure for the agent-first company: the identity, authority, direction, accounting, and record that turn capable agents into a workforce.

Work with me Read the thesis

I · The thesis

Execution is becoming free. Direction is not.

  1. 01

    The cost of producing work is collapsing.

    Code, copy, analysis, design. What took a trained person a week now takes a prompt and an afternoon. The labs are making that better every month, and competing with them on capability is not a strategy.

  2. 02

    But a company is not the work it produces.

    It is the apparatus around the work. Who did it, what they were allowed to do, what it cost, and what happened. For people, that apparatus took a century to build. For agents, none of it exists.

  3. 03

    The labs build the workers. I build the company they work at.

    The most capable workforce ever created can only be operated, one session at a time, by a person watching a terminal. Closing that gap is the whole job.

II · The loop

What a worker needs in order to be employed, not just used.

One closed loop, no loose end. Work enters, an agent with a name and a mandate executes it, a human is reached when judgment is needed, the cost is counted, the outcome is recorded. Every product I build answers one station on it. The loop is what I install inside companies.

  1. 01

    Identity

    An agent has to be someone. A name, a role, an owner, a signature on its work.

  2. 02

    Authority

    What it may do alone, what needs approval, what is forbidden. Written down, not assumed.

  3. 03

    Direction

    Work arrives in a form it can execute, in priority order, and a human is reachable when it needs one.

  4. 04

    Accounting

    Labor has a price per unit and a failure rate. A company that cannot see it cannot price its work.

  5. 05

    Record

    What was done, by whom, under what authority, at what cost. In an agent company this is the asset.

III · Currently building

The companies and products I'm building.

IV · Experiments

Things I build for the fun of it.

Built with GPT-6, mostly over a weekend, mostly to find out whether the thing in my head was possible. All of them are open on GitHub.

Earth

4.54 billion years of the planet, from formation to now, in one scrollable globe.

Open Source

Gitcity

GitHub as a living 3D world. Every organization a city, every repository a neighborhood.

Open Source

Tape

A four-layer loop instrument you can play in the browser. Record with your mic, nothing uploaded.

Open Source

V · Open source

Free, in use today.

All resources

VI · Writing

Notes from the inside.

All writing

VII · Work with me

Want your company to run this way?

I take a few engagements a year, from a consulting sprint to a full build. Fixed scope, written success criteria, an executive sponsor on your side. You own what gets built and you leave able to run it without me.

Work with me

Dispatches

A note when something ships or when there is something worth reading. Nothing else.